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/dallas blonde _ beer label & package

An attribute that I pride myself on is creating a solid foundation for all my pieces, and concepting is definitely one of my favorite steps in the design process. Given the name Dallas Blonde, I immediately immersed myself into the cowboy culture, and tried to focus the concept around the Old West saloon. The can itself replicates a cigarette, while the pack of two comes in a cigarette box, both working to sell the concept and lifestyle.

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