When creating a fictional brand, the possibilities are endless. I created a brand called NRG, which is a barcade that targets the millennial audience by switching all lighting over to LEDs in order to be more energy efficient. It’s also themed around the 1980’s lifestyle to pull in the older audience with a feeling of nostalgia, as arcades began growing in popularity around this time. This was my first experience using the golden ratio to create a fun brand that encapsulates a standard for this brand to be founded on. The mark itself can be carried across to other elements of the brand, and the simple typography pairing allows for a clear message. View the full project here./next. /prev.
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