The series involved me reaching out of my illustrative comfort zone and focusing on a more technically executed style. Also, the movements themselves needed to feel more robotic and futuristic, in order to accurately represent the brand voice that The View has created for themselves. The limited color palette forced me to really simplify my illustrations to get the message across, and focus on the marketing strategy as well as the design to make this series as similar to the real world as possible./next.
© Hunter Rupp. All Rights Reserved 2017.